![]() This was also where the Chinese Latte Art and Cup Tasters Championships were held, alongside a number of other less formal competitions.įor the 2021 edition of the festival, the number of visitors decreased notably, mainly because of strict Covid-19 measures. It was one of the largest coffee events held last year, featuring extensive industry talks, as well as China’s national coffee championships.Īs with previous editions, a specific exhibition hall was designated for coffee businesses in the event arena. The 2021 Shanghai FHC festival took place from 9 to 11 November, 2021. Some leading coffee events in China include Shanghai HOTELEX and the Shanghai Food and Hospitality China (FHC) festival. ![]() As with trade shows elsewhere, each coffee brand has its own booth, all of which are similarly sized, so the product or service remains as the focus of each business. They have a variety of different purchasing habits and demands, and subsequently the different “waves” of coffee are collectively occurring at the same time in China – creating a truly unique market.Īs a result, many coffee brands find it difficult to promote themselves without having to invest significantly in marketing.įor many Chinese coffee companies, attending or exhibiting at a coffee festival is a low-cost way to potentially generate sales. This rapid expansion has meant there is a broader range of coffee consumers than ever before. If the market continues to grow at a similar rate, coffee culture will keep expanding to the second and third tier cities to attract a larger base of coffee consumers. These include Chengdu, Changsha, Nanjing, Tianjin, Qingdao, and others. While coffee culture is mainly evolving in first tier cities, more cafés are opening in the “new” first tier cities (previously second tier cities). ![]() Instead, it has become a ubiquitous beverage for many people in larger cities to enjoy while having an afternoon coffee break. The industry has transformed from a market dominated by second wave coffee shops, to a sector with more competition than ever, as well as a growing understanding of specialty coffee culture.Ĭoffee culture is no longer exclusively for citizens returning from Western countries and expats. In just a few years, the Chinese coffee market has grown rapidly. Why are coffee events becoming so prominent? You may also like our article on ecommerce & coffee in China. In this article, he explores why coffee events in China are becoming more popular and talks about some of the most prominent and influential events currently taking place. He has been working in the Chinese coffee industry since 2015. ![]() In 2009, Felipe studied for his master’s degree in China, before deciding to permanently relocate there. These events include trade shows, networking opportunities, and exhibitions, as well as China’s national coffee competitions.įelipe Cabrera is the CEO and founder of Ad Astra Coffee Consulting in Shanghai. To keep up with this explosive growth, many coffee events and trade shows are being held in China’s “first tier” cities, such as Shanghai, Beijing, Guangzhou, and Shenzhen. It’s expected that over the next few years, its roasted & ground coffee market alone will be worth more than US $15.6 billion. The value of the country’s coffee sector is on average increasing by more than 10% year-on-year. Since 2017, the Chinese coffee market has undergone an incredible amount of growth. ![]()
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